Jumping on the bandwagon - it's a good thing
Real Canadian Superstore now has a whole line of convenience foods that are trans-fat free, relatively low in calories, etc. etc. Good for them. I've always been a fan of the President's Choice stuff. There are some exceptions, but generally their packaged foods are tasty and don't have excessive amounts of guck in them.
I think this is less about new products than it is about rebranding existing ones, which is fine - the whole point is giving ordinary consumers an easy way to identify trans-fat-free, relatively healthy products. The ancient grains crackers are especially tasty and healthy.
Now, if only there was a Superstore (and not that crappy warehouse thing on Quadra) closer than Langford....